Founder
Daniel Abitbul
Daniel is the founder and CEO of TablePort, based in London. He started the company to give restaurants one system in place of five, and builds it with the operators who run them.
Brand and pressEverything you need to write about TablePort.
Our logo, colours, type and voice, plus the facts, boilerplate and contact details for the press. Download the kit, or take only what you need.
Zip, 7 logo files as SVG and PNG, with usage notes.
Logo
One wordmark, one symbol.
The symbol is the two Ts of the wordmark set side by side, which makes a table. Use the supplied files. Only the colour changes.
Cream on forest
Hero, footer, splash and brand moments.
Forest on paper
The default on light surfaces.
Ink on tomato
Campaign bands, posters and print.
Cream symbol on night
Favicon, app icon and stamps.
Clear space
Keep a margin the height of the T crossbar (marked x) clear on every side. Nothing enters it: no text, edges or other logos.
Minimum size
Below these sizes the letters close up. If it won't fit, use the symbol.
Wordmark
96px wide, 25mm in print
Symbol
16px wide
Please don't
Never redraw, retype, skew, rotate, outline, shadow or gradient-fill the logo. Put it on a solid colour plate when it sits near a photograph.
Don't: Stretch or squash it
Don't: Add shadows or effects
Don't: Outline it
Don't: Retype or redraw it
Don't: Use a low-contrast colour
Don't: Place it straight on a photo
Colour
Paper and ink, with a forest voice.
Paper and ink carry the page. Forest is the brand. Tomato is kept for a single call to action. Select a swatch to copy its hex.
- #0A5638
Forest
Primary action, hero and footer. The brand voice.
- #F4532F
Tomato
One marketing call to action per view, and campaign bands.
- #F5CBBF
Pink
Marketing bands and secondary fills.
- #FDF4F3
Paper
The default canvas.
- #1A201D
Ink
Text and hairlines.
- #F7EBDD
Cream
Text and logo on forest or night.
- #141D19
Night
The dark canvas, built from the forest.
Proportion
Roughly: paper, ink, forest, then pink and a single note of tomato.
- Use flat colour. No gradients, glow or blur.
- Text meets WCAG 2.2 AA: 4.5:1, or 3:1 for large text.
- On forest, use cream text. Never put tomato text or a tomato button on forest.
- Never use pure black or pure white, and never rely on colour alone to show state.
- Dark mode is built from the forest, not inverted from paper.
Typography
Three typefaces, three jobs.
All three are open source under the SIL Open Font Licence, so you can install and use them free.
- Get on Google Fonts
Young Serif
Headlines and titles, 28px and up
One weight. Never italic.
- Get on Google Fonts
Schibsted Grotesk
Everything you read and click
Body, labels, buttons and forms.
- Get on Google Fonts
Martian Mono
Prices, receipts and order codes
Set at 87.5% width.
- Use the serif at 28px and above. Never in tables, forms or buttons.
- Write in sentence case. Emphasis comes from size, not italics.
- Fall back to Georgia for the serif and the system sans for text if you can't embed fonts.
- Times are 24-hour (19:30). Dates read Fri 17 Oct. Prices carry the currency symbol (£63.00).
Voice
Plain-spoken, like a good floor manager.
We write for people who are busy and mid-service. Short, specific and warm, with the cause and the next step.
| We are | We say | We don't say |
|---|---|---|
| Confident | The transaction completed. | Yay! Your transaction is here! (avoid) |
| Direct | Can't reach the printer. | Oops! Something went wrong. (avoid) |
| Warm | Hosting Mara and 3 guests tonight. | Customer record #C-93821. (avoid) |
| Specific | Stripe declined the card. Code: card_declined. | Payment failed. Try again. (avoid) |
Writing our name
- TablePort: one word, capital T and P.
- Not Table Port, Tableport, TABLEPORT or Table-Port. The only lower-case form is the web address, tableport.io.
- The logo is a drawing. In running text, set the name in your own type.
- Our line is "Run your restaurant, not after it."
- We make restaurant software for independent restaurants and small groups.
Press
The facts, ready to quote.
Everything here is cleared for use in editorial coverage. For anything else, ask.
At a glance
- Company
- TablePort Ltd
- Based in
- London, UK
- Company number
- 13723140
- Founder and CEO
- Daniel Abitbul
- Makes
- Point of sale, reservations, stock, staff scheduling and guest marketing
- For
- Independent restaurants and small groups
- Website
- tableport.io
Boilerplate
TablePort is a restaurant platform for independent restaurants and small groups. It brings point of sale, reservations, stock, staff scheduling and guest marketing into one system.
TablePort is a restaurant platform for independent restaurants and small groups. It brings point of sale, reservations, stock, staff scheduling and guest marketing into one system, so a team works from the same page all night. Founder Daniel Abitbul started TablePort to give restaurants one system in place of five, and builds it with the operators who run them. TablePort is based in London. Learn more at tableport.io.
Writing about us
- Link to tableport.io on first mention, and use the name TablePort.
- Our prices are published in one place, tableport.io/pricing. Please check there before you quote a figure.
- Use the logo files from this page, unaltered, on a clear background.
- Don't imply a partnership or endorsement we haven't agreed. Co-branding, advertising and merchandise need approval first.
- Restaurants that use TablePort are welcome to say so, with the supplied logo.
- Send us your draft quotes before you publish and we'll check the facts.
- Need current product screenshots or a walkthrough? Ask and we'll send them.
Press contact
Writing about TablePort? Talk to us.
Tell us your outlet, your deadline and what you need: a quote, a fact check, images or an interview with Daniel.